Session 3 and 4 summary
Jhonathan
2301885106
INTRO TO ENTRE

Opportunity is a favorable set of circumstances that creates a need for a new product, service or business. Where it has 4 main qualities which are attractive , timely , durable and also a business that adds value for their buyers .
And to identify them there are 3 main way to identify which are observing trend , solving problem and finding   gaps in the market place .

Trends
There are several types of trends in the market such as economic trend , social force , technological advances and also political action of regulation changes .

Characteristics of an entrepreneur
They must have prior experience , social network , creativity and also cognituive factors.

Then what is creativity ?
Creativity is the process of generating a novel or useful idea.
Steps
1.       Preparation
2.       Incubation
3.       Evaluation
4.       Elaboration
5.       Insight
Techniques
1.       Brainstorm
2.       Focus group
3.       Library and internet research

#CREATIVEPRENEURSHIP
#BINUS@BANDUNG

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