Session 3
and 4 summary
Jhonathan
2301885106
INTRO TO ENTRE
Opportunity is a favorable set of circumstances
that creates a need for a new product, service or business. Where it has 4 main
qualities which are attractive , timely , durable and also a business that adds
value for their buyers .
And to identify them there are 3 main way to
identify which are observing trend , solving problem and finding gaps in the market place .
Trends
There are several types of trends in the market
such as economic trend , social force , technological advances and also
political action of regulation changes .
Characteristics of an entrepreneur
They must have prior experience , social
network , creativity and also cognituive factors.
Then what is creativity ?
Creativity is the process of generating a novel
or useful idea.
Steps
1. Preparation
2. Incubation
3. Evaluation
4. Elaboration
5. Insight
Techniques
1.
Brainstorm
2.
Focus
group
3.
Library
and internet research
#CREATIVEPRENEURSHIP
#BINUS@BANDUNG
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