Jhonathan
2301885106
“F”

INDUSTRY AND COMPETITOR ANALYSIS

Industry  is a economic activity concerned with the processing of raw materials and manufacture of goods in factories

Industry analysis 
to know better about the industry and know better their  competitor and
knoww the pros and cons in the industry

knows the industry that is favourable or not
is it realistic 
will there be future innovation oe not 
how to prevent risk ?

Industry and firm level factors yang mempengaruhi performance  
Firm-level factors 
Asset
Product
culture
Teawork in employees
Reputation
etc

Industry-level factors 
New comers pressure
Competition between compatitors
Marketing strategy factor
etc

The five competitive force model 
uses
know well the industry
factors that influences profitability
helping finding  the average rate of return

The five competitive forces model
New comers pressure
Competition
Changes factor
Dealing the best price factor to customer
Dealing the best price to supplier



Types of industries and possible chance
Emerging Industry
Standard and unready to develop
Opportunitiy : becoming a pioneer 

Fragmented Industry 
Having a huge company characteristics
Opportunitiy : consolidation

Mature Industry 
Having experience , however it is not growing
Opportunity : possible innovation

Declining Industry 
Decresing in demand
Opportunity : cut down cost , be innovative

Global Industry 
International sales 
Opportunity : higher sales and adaping to international situation

Competitor Analysis 
A detail analysis about our competitor

Identifying Competitor 

Direct Competitors 
Same or similar product
Indirect Competitors 
Problem solving products to change the current product that existed
Future Competitors 

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